Custom objects

Q4 2026 · Data management · Beta · In development

Overview

Design the names, fields, and relationships for the data your business manages. Add AI-powered web research, field completion, and summaries to automate collection and updates.

When this helps

When your business needs to manage products, projects, contracts, or other data that standard CRM records cannot express.

Product UI

Aitane custom objects list screen

A workspace view of object types, record counts, fields, and status.

This design is in development and may change before release.

How it works

  1. Design data names, fields, and relationships around your workflow
  2. Add AI web research, field completion, and summaries to individual fields
  3. Automate collection and updates while connecting records with other Aitane data

What it looks like in practice

Build data management around the shape of your work instead of forcing your work into fixed CRM fields.